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Instagram is one of the most popular social media platforms with certain do’s and dont’s to follow. Although Instagram is designed to be entertaining and engaging. However, it’s vital to keep in mind that there are some rules to follow if you want to promote your brand or business.
This means that there are certain dos and dont’s that are accepted on this platform. These rules apply to everyone on the platform.

Do’s of Instagram

Be Consistent

One of the major do’s of Instagram is being consistent. This involves being consistent in your style, theme, editing, colors, and even subject matter. However, consistency doesn’t involve posting every day at a particular time. Consistency on Instagram involves how frequently, when, and what kind of content you post. Your Instagram posts should ideally be made regularly enough for your audience to know when to expect new content from you.

Maximize your Insta Stories
Instagram stories are a great way to share a quick update with your followers. Through your Insta stories, your audience knows when you’ve shared a new photo, and they also give your audience an idea of your personality. Additionally, Insta stories are a great way to have fun with your account. Besides, you can include others by tagging them and adding hashtags, stickers, and filters to make it fun.

Collaboration is one of the top strategies of Instagram. Ensure you work as collaboratively as you can. This is because it allows you to meet new people, broaden your network, and potentially attract more clients and consumers.

Interact with your Audience
One of the ways to stay relevant on Instagram is by interacting with and engaging your audience. This is achieved by responding to comments, posting questions, and encouraging sharing of your content.
Ask your audience questions about your brand and what they expect from you.

Dont’s of Instagram

Do not misuse Hashtags
Hashtags are vital on Instagram, however, some Instagram users tend to misuse them. For your Instagram posts, ensure you use relevant, trending hashtags, and avoid tagging obvious parts of the image.

Do not buy Followers
Increasing your followers and like count sounds like the right thing to do. This is because, with increased followers, you tend to reach out to a larger audience. However, increasing your followers the wrong way by buying fake followers will only damage your account. Buying followers fills your Instagram account with ghost or bot followers in addition to having your account closed down by Instagram for doing this. These followers only make up the number, moreover, they never engage with your posts. This gives your posts an unbalanced distribution of followers to likes.

Don’t Ignore the Algorithms
In as much as Instagram algorithms change from time to time, you must work with these algorithms. It’s a sad experience if you generate content and end up wasting it because they were unable to make use of the data. To determine the best publishing times for your audience, do some research on your sector, your target market, and your area. The algorithm will continue to share your content with them and their network after your audience begins to interact with you through likes, comments, and story replies.

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