Whether you’re a social media influencer, marketer, business owner or simply interested in boosting your personal profile online, chances are you’ve thought about how to increase your engagement on Instagram. Yes, there’s the tried and tested way of personally interacting with followers in authentic ways, but let’s be real. There’s never enough time for this and with Instagram’s super intelligent algorithm, it’s not a foregone conclusion that this will even work.
Instagram is one of the most popular social media platforms. It is used by millions of people around the globe to share their thoughts, emotions, and experiences with others. And it is also a great way to promote products and services as well. Instagram is a great place to share your content and get engagement with existing Instagram followers and prospective customers. However, it can be difficult to come up with new and engaging content ideas. This article will provide you with some inspiration for fresh Instagram content that will help you increase your Instagram engagement.
Engagement has become the holy grail of Instagram influencers and marketers. The more the platform grows, the more users like, follow, share and tag other users, the easier potential customers are able discover your business. Many small businesses – from coffee shops to make-up artists to vintage clothes stores – as well as big celebrities have found success in skilfully engaging their followers on the Gram. And with more than 4.2 billion photos like every day and 50 billion posts shared to date, you want to get in on that action.
So, how do you do it? First, it’s important to know what different types of engagement there are on Instagram. What is engagement? Really, it comes down to the degree of your audience’s involvement with your content. The level of their interest in and interaction with your posts are indicated in how they engage with your stories, posts and comments. Use our Instagram Engagement Checker to see how you are doing.
Diversify Your Instagram Content Types
Engaging in social media content, especially on Instagram is not limited to images or text only. There is a big potential for using other formats such as diagrams, videos, and interactive quizzes. Try to explore a range of possible content types and media. Create a content marketing program that includes diverse content types.
Instagram content isn’t always equal to images with text or long captions only. It’s much more than that. Instagram content can be a video, Instagram stories, Reels, podcasts, infographics, charts, carousel posts, or polls. Leverage all features provided by Instagram. Learn the Instagram algorithms to understand what kind of content will boost your Instagram engagement. Use each format to make your content stand out from the rest and reach its full potential.
Debunk Industry Myths to Boost Instagram Engagement
There’s a lot of information on the internet circulated on a daily basis. Everyone can post anything on their social media platforms, especially Instagram. As expected, there most likely be miscommunication and/or misconception occurring. The reason could be lack of knowledge, word of mouth, or reading and understanding half-baked information from the internet.
This is a good opportunity for you to create content and debunk common misconceptions. Since you’re an expert in your field, the Instagram audience will pay more attention to your content. Furthermore, this might also increase their trust in your brand.
Unpack some common myths within your industry that Instagram audiences might have with a post that sets the record straight. As an example, if you are a skincare company, you can debunk some of those infamous beauty industry myths and share the reality behind them.
Talk about the commonly believed myths in the beauty/skincare industry such as oily skin types do not need a moisturizer at all.
Post A Before-and-After Instagram User Generated Content
Show off your brand’s creativity with a before-and-after photo or video. If you provide a service to customers, this is the perfect chance to show what kind of marvelous job you introduce into people’s lives. Before-and-afters also provide hard proof of what your business is capable of.
Besides making your before-and-after content, you can also leverage before-and-after content that is sent by your existing clients/customers. Leverage the user-generated content that you have got from customer reviews. In addition, you can also ask Instagram influencers to collaborate with you to make before-and-after content.
For example, if your brand is in the design interior industry, you can partner with an influencer who is aligned with your brand. Ask the influencer to let your company redecorate a room in their house. Take the before-redecorated pictures or videos of the room, and then proceed to redecorate the room. Show the progress and results of your collaborative works on your Instagram. It will even be better if you use the Collabs feature on Instagram with the Instagram influencer.
Where likes provide a purely quantitative measure of your post’s popularity, comments can provide much deeper insight into why a post did well or not. Comments are the most valuable form of engagement as a comment really is an indication of a follower or customer’s loyalty and commitment to your brand. The fact that they spent the time to think of and write a comment, means your audience is highly engaged with your content. Of course, a string of thumbs up emojis does not indicate such a high level of engagement as a well-thought-out comment, so keep that in mind when considering the impact of comments on your level of engagement.
Where comments are indicative of a follower’s interest in your content, shares and reposts are a good indicator of their willingness to be associated with your brand. This is even more important if you want your followers to be ambassadors for your brand. Each share of your posts is like a mini organic advertisement for your content and therefore rates very high on the engagement scale and is something you want to encourage at all costs.