SEO is the process of making a website more visible on a search engine’s results page this can be achieved by improving the performance and experience of the website so it can gain better visibility in search engines with this ten useful tips to boost your seo. A good SEO strategy will put a website on the first page of the list on a Google search result page, thereby increasing the chances of getting noticed and the likelihood of people visiting your website.
Bellow are Ten Useful Tips to boost your SEO
1. Web Optimisation
Web optimisation is simply the process of using advanced strategies, tools and experiments to improve the performance of your website, with the aim of driving more traffic, increase conversions, and grow revenue.
Optimizing your website does not only brings traffic to your website but also helps convert visitors into prospects and customers. Through targeted conversion rate optimization, you can create personalized experiences for different visitor types and help them to complete their goals on the website.
Organic visibility, leading to increased website traffic, is a monumental benefit of SEO. Search engine optimization is hyper-targeted and customer-centric. An effective SEO strategy will help deliver your web pages to a relevant audience via pertinent search queries.
2. Readability
Readability is an important factor to consider when writing because it has a lot of benefits for your blog and website and plays an important role in producing quality content thereby improving user experience and SEO, and by extension increasing profitability.
Structuring an article will help increases its readability and if your readers/consumers find your articles easy to skim through, then a search engine definitely will.
Be it’s a short paragraphs, headings, short sentences – all of it counts.
3. Internal Linking
Whether you are linking to your social media, blog posts, or products, internal links are all good and very important practice that you should keep doing. As they don’t just appease the gods of SEO but also lead your consumers deeper into your online presence.
You can achieve that type of internal linking without various forms of content – but it’s a plus if you do!
4. Good Use of SEO Tools
Making good use of SEO tools to write content may seems like a no-brainer.
However, they don’t always have to aid with keyword research. SEO tools span over the entire creative and technical process. If you’re looking to create professional content much like what you’d get from a firm like Search Engine Journal, then you’ll need a couple of tools.
Put it simply; they help you identify your target audience, what they’re looking for, and how your competitor is catering to those needs.
Not to mention, tools such as Grammarly also aid you in creating well-structured, quality content that’s crucial for SEO.
Google Analytics is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO. and Keyword Hero, which uses advanced math and machine learning to fill in the blanks.
5. Quality Content
Content is king and with all the tips and tricks you learn along the way, there’s one tip every professional content developer or writer should have and that is the ability to put up a structured and rich content.
theres no point trying to stuff keywords into an article if you have to compromise on grammar. Similarly, don’t try to make articles longer if it’s not adding value.
After all, no matter how many keywords you use, it’s not SEO content if the content isn’t of exceptional quality.
6. Update Your Content Regularly
Think of your blog like your Newspaper or favourite magazine , just the same way you would keep tabs on the magazine for latest publication is the same way a search bot will do. This is because search engine love fresh content it’s has become one of the biggest factors Google looks at when deciding where to rank your website. And you will realise that we feel pretty strongly about content. Search engines do, too. Frequently updated website content is viewed as one of the best indicators of a site’s relevancy, in todays SEO so be sure to keep it fresh. And audit your content regularly to keep your readers coming back.
7. Use Short, SEO Friendly URLs
When creating a URL try as much as possible to avoid complexity and all of your website’s URLs should be easy for Google and other search engines to find, read and understand. Improving your URL structure can significantly impact your on-page SEO with relatively little effort. A clean URL can help search engines understand your page and gives you a more user-friendly appearance in the SERP (Search Engine Results Page ).
An effective URL should :
- Use keywords: Try to include your primary keyword if possible.
- Be readable: When visitor reads your URL, it should be easy for them to understand what the page is about
- Be concise: Shorter URLs (around 60 characters) are preferable. That’s because many search engines can’t process longer URLs and might rank you lower as a result.
8. Fix Broken Links
Broken links (URL) could affect your ranking and will likely lead to an error 404 on your page which no search engine will want to crawl or index such dead link. If you’re using authority websites for hyperlinks, you shouldn’t have to worry about the links breaking.
Although it can still happen therefore its important to check for all this things because broken links can crush your SEO ranking. You can use free tools like Dead Link Checker to search for links with errors on your website and fix them and resubmit your website to google for re-indexing as this will also not only fix the issue on your website , but will also fix on search engines.
9. Optimize Your Site For Mobile Devices
Mobile usage is steadily on the rise websites that are responsive , Mobile first or mobile ready are likely to be displayed first on search engine before the desktop version because 80% of online users are browsing with their phones and google has also changed its Algorithm to favour mobile ready websites.
Your website needs to be optimized for mobile users. Sites that are not Optimized hinder user experience, adversely affecting your ranking.
10. Get Set Up on Google Business Profile
Local SEO is important, especially if you’re a brick-and-mortar business.
If you’ve been skimping on this aspect of SEO, you’ll want to spend a few minutes setting up an account on Google Business.
This allows you to edit the info on your business, verify contact info, add images, monitor reviews, and more. You can contact us for your Google Business Profile.
