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SEO Search Engine Optimization

Are you struggling to get the right SEO tools for your website? Do you want to improve your website’s search engine ranking and increase your online visibility? The solution to your problem might lie in using the right SEO tools. With the right tools, you can track your website’s performance, identify areas for improvement, and stay ahead of the competition.

These tools are vital because the success of your website partly depends on the SEO tools you use.
In this blog post, we will discuss the five basic SEO tools that every website owner should be using.

Meanwhile, have you read our previous article on how to optimize your website for SEO?
If you haven’t, check it out here, this article serves as a prerequisite guide for today’s article.

Here are 5 Basic SEO tools for your website.

SEO Tools For Your Website

Google Analytics

This SEO tool is a free web analytics tool that helps you track and analyze your website’s traffic. With Google Analytics, you can see how many people are visiting your website, their location, and what pages they are viewing. Besides, it helps you track your website’s bounce rate, conversion rate, and other important metrics.

Therefore by using Google Analytics, you identify which pages are performing well and which ones need improvement. Additionally, you can also use this tool to set up goals and track your progress toward achieving them.

Google Search Console

The next SEO tool for your website is the Google Search Console. This is one of the SEO tools that help you monitor and maintain your website’s presence in the search results. With Google Search Console, you monitor the performance of your website. In addition to identifying crawl errors, and tracking your website’s backlinks.

By using Google Search Console, you can ensure that Google can crawl and index your website’s pages properly. Finally, Google Search Console helps you submit sitemaps, review your search queries, and receive alerts when there are any issues with your website.


SEO Tools For Your Website

Ahrefs is one of the basic SEO tools for your website. This SEO tool helps you improve your website’s search engine ranking by analyzing your backlinks, keywords, and competitors. With Ahrefs, you can see which websites are linking to your website, what keywords your website is ranking for, and how your website compares to your competitors.

Additionally, Ahrefs helps you identify opportunities to improve your website’s backlink profile and target new keywords that your competitors are ranking for.


This is a paid SEO tool that helps you improve your website’s search engine. SEMrush helps you analyze your competitors’ websites, backlinks, and keywords. With SEMrush, you can see which keywords your competitors are targeting, what backlinks they have, and how their website is performing in search results.

Additionally, it helps you identify gaps in your website’s content, find new keywords to target, and track your website’s progress over time.

Yoast SEO


This is a free plugin for WordPress that helps you optimize your website’s content for search engines. With Yoast SEO, your content is analyzed for readability, keyword density, and other important SEO factors.
Besides, it helps ensure your content is optimized for search engines and that you are using the right keywords in your content. In addition to creating XML sitemaps, optimizing your meta descriptions, and improving your website’s overall SEO.

In conclusion, you need the right SEO tools for your website if you wish to improve your search ranking. Generally, these tools help you identify areas for improvement, and stay ahead of the competition. Whether you are a beginner or an experienced website owner, these five basic SEO tools are essential for your success.

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