The Rise of Micro-Influencers in Nigeria: Why Your Brand Doesn’t Need a Celebrity in 2026
Nigerian brands are discovering a game-changing truth in 2026: bigger isn’t always better when it comes to influencer marketing. While celebrity endorsements still capture attention, a quiet revolution is reshaping how smart businesses connect with their audiences. Micro-influencers—creators with 1,000 to 100,000 followers—are delivering engagement rates and conversion numbers that leave traditional celebrity partnerships in […]